Consumer Satisfaction in the Digital Age: A Study of Zomato’s Impact on Dining Experiences at Coimbatore City

Abstract

One of the most popular services today is buying food online and having it delivered to the customer’s place. Customers can purchase the food online and place orders for delivery at their chosen location. The majority of fast-food businesses are using this practice today. This has been made possible by using an electronic payment mechanism. When picking up food from a restaurant, customers can pay with cash, debit or credit card using a mobile application. The application notifies the customer about the quality and shelf life of the food and how long until the food is ready for pickup and delivery timelines. Numerous enterprises and businesses currently operate under this system to provide service to the community. In the present study, the consumers’ satisfaction towards Zomato’s impact on dining services at Coimbatore city has been studied with 107 respondents selected by applying a simple random sampling technique.